Northern Colorado Conservancy District, NISP

Sigler was retained to support strategic planning, issues management and permitting communications for NISP.

Sigler strategically approached and gathered endorsements from a diverse group of stakeholders (including local, state and federal elected officials, local city leaders, news media, business organizations, chambers of commerce and trade associations) to highlight the project’s widespread support. Rallies featuring Senator Cory Gardner and elected officials from Larimer and Weld Counties were staged at local farms to serve as a background for media events and to gather/provide residents with an opportunity to voice their support for the project. The events were used to counter the misinformation and arguments being brought forward by radical environmental groups. Endorsers were asked to write letters of support for the project and also voice support at public hearings.

Messaging was developed to describe how NISP would avoid the dry-up of agriculture in Larimer and Weld Counties and emphasize the important role that agriculture plays in the economy. Other messaging discussed the environmental mitigation work associated with the project, and how that work would not only reduce the impacts of NISP on local resources but also enhance environmental conditions. Lastly, messaging addressed the economic benefits of available water to the local communities and the projected growth of these areas. Messaging was cascaded into a project website, videos, news releases, presentations for speaking engagements and fact sheets for use by the coalition of supporters.