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WaterWylie, TX

North Texas Municipal Water District

Branding, Communications and Crisis Management

The North Texas Municipal Water District serves nearly 2 million water customers in 10 counties. The 60-year-old agency was in need of a communications/branding update to align the agency's communications materials and messaging with the sophistication of its services. It also needed additional assistance with communications around its yearly disinfection maintenance to combat misinformation.

Sigler Communications was retained by NTMWD to completely overhaul and refresh the District's communications materials including writing and designing the District's website, creating infographics and eNewsletters, updating the social media channels, writing and designing the annual report, crafting crisis communications plans and videos and designing other building and visitor center displays.

Since then, Sigler has helped lead strategic communications for the District's annual disinfection maintenance program, which involves temporarily switching from chloramines to free chlorine to clean the distribution system. This annual process requires careful, proactive communications to prevent customer alarm and media misinformation.

Project Details

Sector

Water

Service Type

Branding, Communications and Crisis Management

Location

Wylie, TX

Project Phase

Operations

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