Lake Ralph Hall will be the newest lake and one of Texas's biggest projects to be built in nearly 30 years. Upper Trinity Regional Water District is building the new lake on the North Sulphur River near Ladonia in Fannin County, TX. It will provide a safe, reliable water supply for the communities that UTRWD serves in North Texas.
Sigler Communications developed the strategic communications plan to guide outreach and public information for construction of the lake. We developed a public engagement/communications plan, created the project website and branding, developed fact sheets, maps and infographics. Our team helped orchestrate the project's groundbreaking, relocation of a valued local park, contractor outreach, and media relations and continues to assist with digital communications including advertising, videos, project reports, eNewsletters and ongoing social media.
The project is currently under construction and on-schedule, with the support of more than 35 local organizations and general government/public excitement about the future lake and all it will offer to the area. The project's website and Facebook page have become central resources on the project, with the website averaging around 2–3,000 views each month.
Flagship North Texas Construction Communications Project
The project at a glance
Location
North Sulphur River near Ladonia, Fannin County
Project status
Under construction and on schedule
Community support
35+ local organizations
Digital reach
Project website averages 2–3,000 views monthly
Project Arc
A construction communications program for a new regional lake
Upper Trinity Regional Water District is building the lake to provide a safe, reliable water supply for North Texas communities. The documented communications program guides public information and outreach throughout construction, including a valued local-park relocation and contractor-facing communications.
Stakeholder Map
Who had to understand the work — and how
Local organizations and government audiences
Built support among more than 35 local organizations and maintained public excitement about the future lake.
Park users and the local community
Supported the relocation of a valued local park as part of the construction communications program.
Contractors and media
Coordinated contractor outreach, media relations, and continuing digital project updates.
Communications Artifacts
What the project team put into the field
- Public engagement and communications plan
- Project website and branding
- Fact sheets, maps, and infographics
- Groundbreaking orchestration
- Park-relocation support
- Advertising, videos, reports, eNewsletters, and social media
What the Work Demonstrates
The project record shows that a new lake requires more than announcement-day communication. The work has kept a central project website, local partners, contractor outreach, and construction updates aligned as the project proceeds.
Project Questions
What prospective clients often want to know
What is Lake Ralph Hall?
Lake Ralph Hall is a new UTRWD lake on the North Sulphur River near Ladonia, intended to provide a safe, reliable supply for North Texas communities.
What communications work did Sigler provide?
The work includes the communications plan, branding, website, fact sheets, maps, visual materials, events, outreach, media relations, and ongoing digital updates.
How is the project engaging the community?
The program has support from more than 35 local organizations and includes work around park relocation, contractor outreach, media relations, and project updates.
Related Proof
Explore the practice behind the project
Project Details
Sector
Water
Service Type
Construction Communications
Location
Ladonia, TX
Project Phase
Construction