Extensive research in Colorado showed many of the people who currently pay for or will be paying for water do not understand its value, how it gets to their tap and the finite nature of the resource. Colorado WaterWise, a statewide trade association of water providers and organizations charged with educating the public about water conservation, wanted to change that.
Sigler Communications was retained through a competitive bid process to develop an educational campaign on the value of water and to encourage public behavior change as it relates to water use and protection. We developed a communications toolkit for WaterWise members and partners in 2014 and expanded the kit each year subsequently. The client selected "Colorado Water: Live Like You Love It" because it reinforced the emotional connection people have toward Colorado water and reinforced the desired behavior changes for the campaign.
The project has been universally embraced and is being used by a broad cross-section of stakeholders including Aurora Water, City of Boulder, Colorado Springs Utilities, and many others. The Colorado Department of Public Health and Environment and U.S. EPA have endorsed the campaign. It received a national marketing/design award — The Davey Awards — for "Best of Show" for an integrated campaign.
Project Details
Sector
Water
Service Type
Public Education Campaign
Location
Denver, CO
Project Phase
Operations