St. Anthony North Health Campus

Centura Health planned to open the $177 million St. Anthony North Health Campus in Westminster in 2014. The 350,000 square foot facility was conceived, designed and built with an emphasis on wellness, prevention and advanced medical care for residents of north metro Denver.

Sigler Communications was retained to provide strategic communications counsel, branding, planning and implementation support for the opening of the new health campus. We created a name/slogan for the opening marketing and communications program called "Making Healthy Happen." The symbol for the campaign was the recognizable letter H for hospital with the word "healthy" underneath.

To build support and buy-in to the health campus, we started a very comprehensive communications and outreach program that included media relations, social media, traditional media, community relations and outreach.

Completed work $25,000 under budget. Surpassed goal of 15 stories by placing 51, an ad equivalent of $82,000. Achieved 12,116,628 impressions via advertising. Achieved attendance of 6,500 at the grand opening event, surpassing goal of 4,000. Grew Facebook from 200 likes to 5,700 in one year. Branded SANHC as the "hospital of the future" — a term commonly used in TV and print stories.