Christian Living Communities / Cappella Living Solutions

Sigler Communications has been Christian Living Communities' (CLC) public relations and marketing firm for 11 years. CLC is a Colorado-based senior living and care provider and has been caring for seniors since 1972. It owns and operates three Front Range retirement communities — Holly Creek, Clermont Park and Someren Glen. Its sister company, Cappella Living Solutions manages retirement communities in Denver, Aurora, Steamboat Springs and Grand Junction, Colorado.

CLC is a local nonprofit that is competing against large, national for-profit systems. We were retained to market and publicize new communities being built by CLC and to publicize and distinguish all CLC communities from their competitors, with the end goal of bringing new residents into all of their communities.

We have used a variety of communications tools including media relations, social media, advertising, community events and partnerships to build awareness of CLC and its communities. Our work has helped CLC maintain strong occupancy rates and build a reputation as the preferred local alternative to large national senior living chains.