Longmont United Hospital

To defend and grow its market share, Longmont United Hospital's (LUH) leadership, board and physicians sought an offensive marketing and communications strategy. Sigler Communications was engaged in 2016 to develop an integrated communications plan with that focus.

Using a SWOT analysis, Sigler developed a plan to differentiate LUH from its competitors by emphasizing its longevity in the market, economic contribution to Longmont, quality care, and patient success stories. To reinforce LUH's longevity in the market and its local roots, Sigler developed a campaign called "Longmont Loves Local." The campaign plays off Longmont's independent character and pride in its local personality.

Stakeholder engagement has been a key part of the campaign. Sigler worked with LUH to develop a more robust stakeholder database. These community influencers are now receiving a monthly eNewsletter and many of them were invited to a Farm to Table dinner held at a local Longmont farm.

Longmont United Hospital has doubled the amount of media coverage about the hospital, reinforced its position as the local hospital of choice in the market. Ongoing contact with key community leaders is encouraging positive support for the hospital.