RTD hired the Sigler Communications/Bawmann Group team to assist with transparently delivering accurate and factual information to its customers, elected officials, community leaders and the news media. We counseled RTD on a variety of issues including staffing, expansion of FasTracks, the pandemic, the opening of new lines and other issues. We worked with RTD during a tumultuous time at the agency, counseling the transit agency's management on engaging the public as it embarked on its Reimagine campaign and navigated record reductions in ridership due to COVID-19.
Our team helped RTD successfully plan and launch their own news channel, News Stop, which is now widely used by national and local journalists to keep abreast of news about the agency. Our team researched the format for the news channel and continues to develop editorial content on a weekly basis, ensuring that the information is shared with key stakeholder groups through the website, social media channels and newsletters.
RTD has successfully leveraged the news platform to share factual information about the agency with its key stakeholders groups. Stories from News Stop now routinely appear in national and local media outlets and on social media channels.
Project Details
Sector
Corporate
Service Type
Issues Management
Location
Denver, CO
Project Phase
Crisis