The YMCA of Metro Denver serves the entire metro area with health, exercise, family, and community services. The Y has many stories to share about new initiatives and the positive benefits of its work. Sigler was hired to help the Y identify and pitch positive stories to local media and heighten public awareness of key initiatives, including its annual open house and free virtual access offering.
Sigler successfully wrote, placed, and pitched more than 150 print stories and approximately 20 TV segments for the Y over two years. We secured placements in publications across the Denver area, from the Centennial Citizen and Denver Post to CBS4 and 9News.
Project Details
Sector
Corporate
Service Type
Media Relations
Location
Denver, CO
Project Phase
Operations