Colorado has endured two of its worst droughts at the start of this century. Both droughts have forced water providers to severely limit outdoor watering, which has a huge impact on the green industry.
On behalf of a coalition comprised of landscape, agriculture and nurseries and a 20-year client relationship with the Associated Landscape Contractors of Colorado, Sigler Communications managed and coordinated the communications interface between this group and Denver Water, Aurora Water and utilities on issues related to water conservation and landscaping during recent droughts.
This work included the development of educational materials for the public, advocacy materials to use with water utilities, media messaging, press releases, spokesperson training and media placements. Additionally, we coordinated elected official outreach and managed editorial board briefings with local and national newspapers.
In 2013, Sigler Communications wrote and designed a series of education fact sheets and videos for GreenCO on landscape and water-wise conservation practices. The fact sheet topics included: How Your Sprinkler System Can Save Water and Money; Water Conserving Tips for HOAs; When and How to Water Your Yard; Xeriscape is Not a Garden, It's a System; and Help Your Yard Survive Drought.
Project Details
Sector
Corporate
Service Type
Public Education / Behavior Change
Location
Denver, CO
Project Phase
Operations