Community Associations Institute

Through a competitive bid process, Sigler Communications was hired by the Community Associations Institute (CAI) to improve public perception of homeowner associations (HOAs). CAI is the professional trade association for Colorado HOAs and its members include HOA/board members, HOA managers and businesses that support HOAs including attorneys.

Sigler Communications developed a comprehensive public relations plan that included media relations and social media to help influence public opinion around HOAs. We work directly with the association's legislative action committee to help defeat legislation that would weaken current homeowner protections related to construction defects.

We leveraged our established relationship with KUSA 9News, the number one rated station in Colorado, to create "HOA Line 9." This is a call-in program that has been on air for the last 9 years and utilizes CAI volunteers to answer calls from viewers who have a problem with their HOA.

CAI has increased membership by more than 20 percent with our support. Harmful legislation has been defeated four consecutive years.