Associated Landscape Contractors of Colorado
Awareness | Branding | Issues Management
The Associated Landscape Contractors of Colorado (ALCC) is the largest trade association in the state devoted to the landscape industry. Sigler Communications has guided the ALCC on general public communications regarding landscape issues for 20 years. Key areas of focus have been educating the public on how to best care for their landscapes in Colorado's harsh growing conditions with a specific emphasis on water-wise landscaping and the value of hiring an ALCC member.
Our work includes the development of educational materials for the public, advocacy materials to use with water utilities, media messaging, press releases, spokesperson training and media placements. Additionally, we coordinate elected official outreach and manage editorial board briefings with local and national newspapers on the subject of drought. We have worked with ALCC on its award-winning website and launched a consumer Facebook page, Landscape Colorado. We have provided branding support including the development of the tagline: Better By Nature.
Our team has been instrumental in proactively pitching and placing media stories for ALCC and has fostered long-term relationships with key producers, reporters and editors interested in landscape issues. We successfully positioned members of ALCC to be utilized by the media as content experts on all topics related to outdoor living, landscaping, tree/plant care and water conservation.
Project Details
Sector
Corporate
Service Type
Awareness | Branding | Issues Management
Location
Denver, CO
Project Phase
Operations
