The Full Continuum of Care
Our healthcare experience spans the entire continuum: hospital services, primary care, emergency and urgency care, prevention and wellness, clinical service marketing, and senior care. We develop strategic, integrated communications plans that reach the stakeholders hospitals depend on — employees, providers, payers, patients, and community influencers — with messages that are accurate, accessible, and credible.
Hospital Launches and Market Expansions
We have planned, branded, and successfully opened four large hospitals in the Colorado market. A hospital launch is one of the most complex communications challenges in the industry — it requires coordinating internal communications, community relations, media relations, and marketing simultaneously, often under significant competitive pressure. We have done it at scale and know what it takes to get it right.
Senior Care and Long-Term Care
We work with organizations providing the full spectrum of senior care — independent living, assisted living, skilled nursing, and memory care. We have marketed and publicized the opening of new communities, rebranded existing communities, and promoted bond initiatives for expansion. We are skilled at giving nonprofits with limited marketing budgets the biggest return on their investment, using public relations, strategic partnerships, and earned media to compete against much larger operators.
Areas of Experience
What we bring to the engagement.
- —Hospital market launch, expansion, and repurposing
- —Health system branding, marketing, and research
- —Message development for clinical services
- —Community relations and outreach
- —Earned media and public relations
- —Advertising and paid media strategy
- —Social media strategy and management
- —Events and community engagement
- —Crisis communications and issues management
- —Health system sustainability reporting
- —Senior care community launches and rebranding
- —Bond initiative communications
Representative Work
Projects that demonstrate the practice.
Catholic Health Initiatives
Catholic Health Initiatives — System Communications
Communications support for one of the largest Catholic health systems in the country, managing integrated communications across a complex multi-market organization.
View Case Study →
St. Anthony North
St. Anthony North — Hospital Launch
Full communications program for the launch of a major new hospital in the Denver metro market, coordinating community relations, media, and internal communications.
View Case Study →
Longmont United Hospital
Longmont United Hospital — Community Relations
Community relations and public affairs support for a regional hospital navigating market changes and community expectations.
View Case Study →
Christian Living Communities
Christian Living Communities — Senior Care Branding
Branding, marketing, and community relations for a nonprofit senior care organization competing in a saturated Colorado market.
View Case Study →
Common Questions
Answers to questions we hear often.
What does a healthcare communications firm do?
A healthcare communications firm manages the public relations, community relations, media relations, and marketing communications work that hospitals, health systems, and healthcare organizations need. This includes hospital launches, clinical service marketing, community outreach, crisis communications, and the stakeholder communications that health systems require to maintain trust with patients, providers, payers, and the communities they serve.
Does Sigler work with hospital systems or individual hospitals?
Both. We have worked with large multi-market health systems and with individual regional hospitals and medical centers. The communications challenges are different at each level — system-level work often involves internal communications, brand alignment, and multi-market coordination, while individual hospital work tends to focus on community relations, clinical service marketing, and local media.
What experience does Sigler have with hospital launches?
We have planned, branded, and successfully opened four large hospitals in the Colorado market. A hospital launch requires coordinating internal communications, community relations, media relations, and marketing simultaneously — often under competitive pressure from established systems. We have done it at scale and understand the sequencing that makes a launch successful.
Can Sigler handle healthcare crisis communications?
Yes. Crisis communications is a core Sigler practice. In healthcare, crises can range from patient safety incidents and regulatory investigations to workforce disputes and facility closures. We have managed healthcare crisis situations and have a FEMA Advanced PIO and NIMS-certified practitioner on staff.
Does Sigler work with senior care organizations?
Yes. We work with organizations providing independent living, assisted living, skilled nursing, and memory care. We have experience with community launches, rebranding, bond initiative communications, and the competitive positioning challenges that senior care operators face in saturated markets.
Ready to talk through your situation?
We work with organizations that face real complexity. If that describes you, let's have a direct conversation.