Integrated Communications, Not Siloed Tactics
Most organizations have communications functions that operate in silos — PR here, marketing there, internal communications somewhere else. The result is messaging that contradicts itself, stakeholders who receive different stories depending on which channel they use, and organizations that lose credibility precisely when they need it most. We build integrated communications programs where every channel reinforces the same core narrative, and every stakeholder receives a consistent, credible message.
Trade Association and Membership Communications
Trade associations face a specific communications challenge: they must represent the interests of their members while maintaining credibility with regulators, legislators, and the public. We have worked with trade associations in the green industry, landscape contracting, community associations, and other sectors to develop communications strategies that advance member interests without sacrificing the association's credibility as an honest voice on policy issues.
Change Management and Internal Communications
Organizational change — mergers, leadership transitions, strategic pivots, workforce reductions — fails more often because of poor communications than poor strategy. Employees who do not understand why change is happening, or who feel that leadership is not being straight with them, become the most effective opposition to the change. We help organizations communicate change in a way that builds understanding and alignment, not just compliance.
Nonprofit and Mission-Driven Organizations
Nonprofit communications requires a different approach than corporate communications. Donors, volunteers, and community partners respond to authenticity and demonstrated impact, not polished messaging. We work with nonprofits to develop communications that are honest about challenges, specific about outcomes, and compelling enough to sustain the relationships that mission-driven organizations depend on.
Areas of Experience
What we bring to the engagement.
- —Integrated communications strategy and planning
- —Trade association member communications
- —Legislative and regulatory affairs communications
- —Change management and internal communications
- —Nonprofit and mission-driven organization communications
- —Executive communications and thought leadership
- —Stakeholder mapping and engagement
- —Annual reports and sustainability reporting
- —Media relations and earned media strategy
- —Community relations and corporate social responsibility
- —Crisis preparedness and issues management
- —Brand positioning and message development
Representative Work
Projects that demonstrate the practice.
YMCA of Metropolitan Denver
YMCA of Metropolitan Denver — Community Relations
Community relations and communications support for one of the largest YMCAs in the country, managing stakeholder engagement across a complex multi-site organization.
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Associated Landscape Contractors of Colorado
Associated Landscape Contractors — Trade Association Communications
Communications strategy and media relations for a trade association representing the landscape contracting industry in Colorado.
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Community Associations Institute
Community Associations Institute — Member Communications
Member communications and public affairs support for a national trade association representing community associations, HOAs, and the professionals who serve them.
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Regional Transportation District
Regional Transportation District — Public Affairs
Public affairs and community relations for the Denver metro area's regional transit authority, managing stakeholder engagement on major capital projects.
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Common Questions
Answers to questions we hear often.
What is integrated corporate communications?
Integrated corporate communications means that all of an organization's communications channels — media relations, internal communications, social media, community relations, government affairs — are aligned around a consistent core narrative. The goal is that every stakeholder, regardless of how they encounter the organization, receives a coherent and credible message. Most organizations do not achieve this because their communications functions operate in silos.
Does Sigler work with trade associations?
Yes. We have worked with trade associations in the green industry, landscape contracting, community associations, and other sectors. Trade association communications requires balancing member interests with the association's credibility as a policy voice — a tension that is easy to get wrong. We help associations communicate in a way that advances member interests while maintaining the credibility that makes the association worth listening to.
Can Sigler help with organizational change communications?
Yes. Change management communications is one of the most common failure points in organizational change. Employees who do not understand why change is happening, or who feel that leadership is not being straight with them, become the most effective opposition to the change. We help organizations communicate change in a way that builds genuine understanding and alignment.
Does Sigler work with nonprofits?
Yes. We work with nonprofits and mission-driven organizations on communications strategy, donor communications, community relations, and media relations. Nonprofit communications requires authenticity and demonstrated impact — donors and community partners respond to honesty about challenges and specificity about outcomes, not polished messaging.
What is the difference between corporate communications and public relations?
Public relations typically refers to media relations and reputation management — the work of getting coverage and managing how an organization is portrayed in the press. Corporate communications is broader: it includes internal communications, stakeholder engagement, government affairs, community relations, and the strategic narrative that ties all of those channels together. Sigler does both, but our strength is the strategic communications work that goes beyond media relations.
Ready to talk through your situation?
We work with organizations that face real complexity. If that describes you, let's have a direct conversation.