Upper Trinity Regional Water District
Branding, Communications and Water Conservation Awareness
Lewisville, TX
Project Overview
Upper Trinity Regional Water District is a major water utility providing water to residents in North Texas. The District needed to refresh its branding and communication channels to make them more effective and consistent. It also needed to encourage water users to reduce the amount of water they use and try other conservation measures to help the District regulate water reserves in its reservoirs during the hot summers of 2022 and 2023.
Sigler Communications' Role
Sigler Communications worked with the District to update its brand including a logo refresh, new website, infographics on water treatment, eNewsletter design, social media posts and other communications tools to improve communication with its 29 member/customer cities and their customers. Sigler has also helped disseminate key content on several district channels including social media.
Sigler branded a #WaterLessYall campaign with messages and concepts to promote conservation in the District’s service area. We designed/implemented a full advertising campaign across social media, billboards, enewsletters and online advertising to encourage to visit a page with tips for improved conservation during the spring and summer months of 2022 and 2023.
Deliverables
Interactive graphic to show process of water treatment
Upper Trinity website homepage with easy click-through links
Eblast to encourage residents to Pledge 2 Water less as part of water conservation campaign
Eblast and social media images encouraging residents to #WaterLessYall as part of water conservation efforts
Eblast and social media images to encourage residents to avoid watering during the winter
Results
The district’s website has become a central information resource used by local media and residents alike. The #WaterLessYall campaign generated around 10 million impressions online over its first two years. Its dedicated #WaterLessYall landing page nearly tripled visits to Upper Trinity’s website during the summer months and ultimately helped the district better manage its limited water resources.